We sat in the third row of this IMAX 3D spectacle, and I have to say it was the most concussive, punishing movie experience I have ever had.  We were so close to the screen that we couldn’t actually see the screen, and appreciating the movie was more of a physical challenge than an aesthetic one. Strictly confined within the conventions of the genre, Pacific Rim was a living, evolving piece of abstract expressionism that came screaming out at us like some terrible flying monkey.  We could only see gestures within the film– sound, colour and velocity—all swirling and spitting before us, but never did we have a clear, overview of things as they unfolded.

Of course, this didn’t really matter, because we knew exactly what was taking place. Pacific Rim is an action flick, a B movie writ monstrously large, and it followed the formula these movies always follow. This genre is now so much a part of me that I feel like it’s coded into my DNA, my understanding instinctive and unmediated rather than the product of conscious, cognitive functions, if that makes any sense.

Nonetheless, it was still a very disorienting experience ( I wanted nothing more than to inhabit a Brian Eno composition while there), and not simply because of the shock and awe campaign detonating around  us. Pacific Rim (note the name) was a movie designed for a global audience rather than a North American one. The film was so flat and one-dimensional that it was little more than a series of symbols and cues. There was no nuance or complexity, and this was intentional, because it’s built to travel, to be easily transferrable to other languages and cultures. The primary human characters in it are a diverse array of ethnicities, and the world represented a global, cultural mash-up. You simply don’t have to speak the language in which the movie is made to understand exactly what’s going on, in fact, you might even be better served if you didn’t.

For a movie that was all about fighting, there was no real violence in it, and it was more like a gigantic puppet show than a graphic representation of what a robot three times the size of a skyscraper fighting a massive alien might be like. It was a kid’s movie, meant to move merchandize and launch a franchise that will have global appeal. Last year, I think the top 10 top grossing films in North America were all sequels or prequels. Losing market share to piracy and revitalized cable television, original one-off movies that aspire to art are not where the bottom line lives, and the Hollywood arrow no longer flies no toward the heart of North America, but is now launched like a volley out toward the rest of the world, where all the money and people actually live.