It was one of those beautiful summer days, one of the days you wait for, and Jones, like all the children there, was having the time of his life. Running from one attraction to the next, he would fling himself into each discovery with greedy amazement. His joy in his body, and the interaction between it and this emerging world around him, was a visible, glowing thing.

Not far from us was a young boy in a wheelchair. He seemed conspicuously alone as he sat there looking through a mesh screen at all the other children playing inside the Bouncy Castle/Obstacle Course. He was probably around 10, and although he could move his head a little bit, he couldn’t move his arms or legs at all and speech seemed difficult. Sheltered from the sun by the shade cast from the nylon castle, he sat motionless and quiet while all the other children tumbled and spun and screamed.

The Bruno Mars song “Marry You” was playing, and even if you don’t know this song you probably know this song.

It was a hit about ten years ago, and is the sort of infectious, optimistic pop that’s nearly impossible to resist– a welcome trigger for your body and mood, an instinct to movement, really. It’s happy music and it would have been on every party mix made at the time– the song kids would hear in their heads whenever they thought about the person they had a crush on, the song that would surge through them into adventure and love.

And then there was this boy– a spectator, and it was unbearably sad. I went over and stood beside him, and there I saw his two companions, maybe brothers or friends, both lanky boys of 13 or so. They were rolling and leaping through the castle, and when they spilled-out the exit, all hair, shouts and over-sized feet, they immediately ran over and hugged the boy. Excitedly, they shared every detail.

He was so loved, and it seemed right then that there was no boundary between the three of them.

And then the they pushed him off to the next attraction, speeding him over the bumpy, uneven ground like it was some wild game they played, all of them smiling, all of them beautiful and happy beneath the day.

***************************************************

Heidi always dog that very big into social media.

Heidi famous on Chatroulette for a while and into Snapchat way early!

Heidi do whatever it take to keep fan happy.

But even as savvy as Heidi is, still got confused and thought it Mice Bucket Challenge. Was SO excited for Mice Bucket Challenge!!!!

Through two-legger would dump bucket of mice over Heidi and she would chase chase chase all the mice and tear them to blood and little bone!! Be so awesome!! Be like dog Fear Factor where Heidi win all the prize! And then post Heidi’s glory online! Everybody see that Heidi the Alpha Dog and all send treats and squeak toys! It what Internet built for!!

Would be best thing ever!!

But turns out it was FUCKING Ice Bucket Challenge!

Worst day in Heidi’s life ever!!

Four-eyed-two-legged treat giver make Heidi sit in backyard. Say Heidi Good Dog and give her liver treats and summer sausage, but all a trick!! Never sincere! Not for one second! Four-eyed-two-legged treat giver some sort of ugly demon.

Heidi think something suspicious because bucket not smell like mouse terror and disease, and water fall from it, but Heidi in treat zone so not thinking clearly. Four-eyed-two-legged treat giver wheeze and pant when he try to lift bucket up. So weak. He pretend it more fun if he get pretty two-legger to help him, and Heidi just sit there thinking MOUSEKILL MOUSEKILL MOUSEKILL MOUSEKILL and then slave owners dump freezing cold water with ice rock in it on Heidi!!! PSYCHOPATHS!! Heidi run in circles for 90 minutes, so crazy she wish she was squirrel and could climb tree!

Days later Heidi still freezing!!

Things never be the same again.

Trust broken.

Heidi fucking hate two-leggers.

Maybe kill in sleep.

Heidi always watching now.

Celebrities, politicians and common folks jumped on the bandwagon, many wearing blue bracelets in support of the cause, and a little bit of over-sharing might have taken place, but still, a bunch of money and awareness was raised. The success of this venture has led Rogers, Bell’s rival, to do something very similar. On January 31^st, Roger’s launched their Everybody Poops campaign, where for every tweet or text that included the hashtag RogersEverybodyPoops, six cents would be donated to gastrointestinal health initiative across the country.

These are some of the tweets that went out on that day:

Clint Eastwood

Go ahead, make my day and RT #RogersEverybodyPoops

Anonymous

Bowel movements are nothing to be ashamed of!! Please RT #RogersEverybodyPoops

Sarah Polley

Life’s no picnic when every bowel movement feels like an emergency. Please help by retweeting #RogersEverybodyPoops

Anonymous

We need to end the stigma that prevents people from talking openly about their bowel movements! Fight silence!! #RogersEverybodyPoops

William Shatner

I had a rectal polyp the size of a walnut and the pain was unreal. #RogersEverybodyPoops

Anonymous

Fart jokes are not funny!! They are a form of BULLYING! Please RT #RogersEverybodyPoops

Justin Trudeau

What would Justin do? Justin would bring attention to the gastrointestinal health of Canadians. Let’s knock out Colon Cancer! #RogersEverybodyPoops

Anonymous

I didn’t fart in front of my boyfriend for three years. Why?? The silence and shame must stop! #RogersEverybodyPoops

Anonymous

Because of my IBS I have to use public washrooms all the time and it is unsafe #RogersEverybodyPoops

Dion Phaneuf

Nobody likes to leave a floater in the toilet. #RogersEverybodyPoops

Anonymous

My stool is very unpredictable and always smells horrible. It’s time for pooping to come out of the closet! #RogersEverybodyPoops

Rob Ford

Nothing feels as awesome as a good dump, so let’s give all Canadians, not just the elites, that opportunity. #RogersEverydodyPoops

Anonymous

The runs aren’t just something that happens to your stockings. We need to talk about this! #RogersEverybodyPoops

Pamela Anderson

Nothing is a bigger turn off than blood or mucus in your stool. Let’s get our shit together! #RogersEverybodyPoops