Celebrities, politicians and common folks jumped on the bandwagon, many wearing blue bracelets in support of the cause, and a little bit of over-sharing might have taken place, but still, a bunch of money and awareness was raised. The success of this venture has led Rogers, Bell’s rival, to do something very similar. On January 31^st, Roger’s launched their Everybody Poops campaign, where for every tweet or text that included the hashtag RogersEverybodyPoops, six cents would be donated to gastrointestinal health initiative across the country.

These are some of the tweets that went out on that day:

Clint Eastwood

Go ahead, make my day and RT #RogersEverybodyPoops

Anonymous

Bowel movements are nothing to be ashamed of!! Please RT #RogersEverybodyPoops

Sarah Polley

Life’s no picnic when every bowel movement feels like an emergency. Please help by retweeting #RogersEverybodyPoops

Anonymous

We need to end the stigma that prevents people from talking openly about their bowel movements! Fight silence!! #RogersEverybodyPoops

William Shatner

I had a rectal polyp the size of a walnut and the pain was unreal. #RogersEverybodyPoops

Anonymous

Fart jokes are not funny!! They are a form of BULLYING! Please RT #RogersEverybodyPoops

Justin Trudeau

What would Justin do? Justin would bring attention to the gastrointestinal health of Canadians. Let’s knock out Colon Cancer! #RogersEverybodyPoops

Anonymous

I didn’t fart in front of my boyfriend for three years. Why?? The silence and shame must stop! #RogersEverybodyPoops

Anonymous

Because of my IBS I have to use public washrooms all the time and it is unsafe #RogersEverybodyPoops

Dion Phaneuf

Nobody likes to leave a floater in the toilet. #RogersEverybodyPoops

Anonymous

My stool is very unpredictable and always smells horrible. It’s time for pooping to come out of the closet! #RogersEverybodyPoops

Rob Ford

Nothing feels as awesome as a good dump, so let’s give all Canadians, not just the elites, that opportunity. #RogersEverydodyPoops

Anonymous

The runs aren’t just something that happens to your stockings. We need to talk about this! #RogersEverybodyPoops

Pamela Anderson

Nothing is a bigger turn off than blood or mucus in your stool. Let’s get our shit together! #RogersEverybodyPoops

Monica Lewinsky 40:

Dear Monica:

I just want to say that it’s amazing and impressive that you’ve lived this long. I think everybody in the media was sure you’d die in a self-loathing pit of drugs, despair and faded memories, but no! You took up knitting! That is completely awesome, and I wish more borderline celebrity types would do this. MC Hammer? He should be knitting. Anyway, I just wanted to wish you a most excellent and happy 40^th and continued success in living an anonymous and not disastrously adjusted life! You’re doing great!

Lynda Carter 62

Dear Lynda:

You probably know what you meant to me when I was a boy growing up, so I won’t get into that here. But sweet Jesus, you were hot. My friend Ian used to hump the TV when your show Wonder Woman came on. Can you imagine that? I tell you, young boys will put their dicks on anything. Sorry, maybe I shouldn’t have written that to you, it’s kind of gross, I guess. But I don’t know, maybe it makes you feel kind of proud, too? You are getting old, after all. I don’t mind admitting that women, even Wonder Women (LOL) have always confused me. Anyway, you’re beautiful on the inside and out, and all of us are very proud of you for being a spokesperson for Irritable Bowel Syndrome. I’m on a gluten-free diet, myself. Happy birthday!!

Kevin Spacey 53

Dear Kevin:

I have to say, and you’re now old enough to hear it, you’re a VERY over-rated actor. This doesn’t mean you shouldn’t have a happy birthday, you should, but you just need to stop hamming it up so much.

Elisabeth Moss 31

Dear Elisabeth:

I just want you to know that I think that Peggy Olson, your character on Mad Men, is made of steel. She takes no shit!! I mean, it’s a man’s world where she works, but Peggy stands up for herself, changes with the times and learns how to dress! It’s awesome. How does it feel to have your own doll? Pretty cool, I bet. I’d like to have my own action figure. He’d be playing table tennis. Do you know Jennifer Lawrence? Happy birthday!

Selena Gomez 21

Dear Selena:

You know what’s weird? It’s weird that on your birthday I was riding my bicycle by a fancy hotel in Toronto that was being swarmed by gitchy teen girls in really short shorts all waiting to see Justin Bieber, the guy you dumped. What a bunch of losers! Like you, I’m not a Belieber, and you know what? I’m old enough to be your father but still find you really sexy! Funny, eh? Happy birthday, Selena, may your 20s be wild, unpredictable and very experimental!