On January 28^{th<\/sup>\u00a0Bell launched the Let\u2019s Talk campaign. For every tweet or text that included the hashtag Let\u2019s Talk, the telecommunications behemoth donated five cents to mental health initiatives across the nation. Bell ended up donating over five million dollars, in the process gaining all sorts of positive publicity and filling social media feeds with the personal experiences of people who have at some point had to confront mental illness. It was all kind of uncomfortable, like seeing Macklemore win a Grammy.<\/p>\n}

Celebrities, politicians and common folks jumped on the bandwagon, many wearing blue bracelets in support of the cause, and a little bit of over-sharing might have taken place, but still, a bunch of money and awareness was raised. The success of this venture has led Rogers, Bell\u2019s rival, to do something very similar. On January 31^{st<\/sup>, Roger\u2019s launched their Everybody Poops campaign, where for every tweet or text that included the hashtag RogersEverybodyPoops, six cents would be donated to gastrointestinal health initiative across the country.<\/p>\n}

These are some of the tweets that went out on that day:<\/p>\n

Clint Eastwood<\/p>\n

Go ahead, make my day and RT #RogersEverybodyPoops<\/p>\n

<\/a><\/p>\n

Anonymous<\/p>\n

Bowel movements are nothing to be ashamed of!! Please RT #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Sarah Polley<\/p>\n

Life\u2019s no picnic when every bowel movement feels like an emergency. Please help by retweeting #RogersEverybodyPoops<\/p>\n

<\/a><\/p>\n

Anonymous<\/p>\n

We need to end the stigma that prevents people from talking openly about their bowel movements! Fight silence!! #RogersEverybodyPoops<\/p>\n

 <\/p>\n

William Shatner<\/p>\n

I had a rectal polyp the size of a walnut and the pain was unreal. #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Anonymous<\/p>\n

Fart jokes are not funny!! They are a form of BULLYING! Please RT #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Justin Trudeau<\/p>\n

What would Justin do? Justin would bring attention to the gastrointestinal health of Canadians. Let\u2019s knock out Colon Cancer! #RogersEverybodyPoops<\/p>\n

<\/a><\/p>\n

Anonymous<\/p>\n

I didn\u2019t fart in front of my boyfriend for three years. Why?? The silence and shame must stop! #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Anonymous<\/p>\n

Because of my IBS I have to use public washrooms all the time and it is unsafe #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Dion Phaneuf<\/p>\n

Nobody likes to leave a floater in the toilet. #RogersEverybodyPoops<\/p>\n

<\/a><\/p>\n

Anonymous<\/p>\n

My stool is very unpredictable and always smells horrible. It\u2019s time for pooping to come out of the closet! #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Rob Ford<\/p>\n

Nothing feels as awesome as a good dump, so let\u2019s give all Canadians, not just the elites, that opportunity. #RogersEverydodyPoops<\/p>\n

 <\/p>\n

Anonymous<\/p>\n

The runs aren\u2019t just something that happens to your stockings. We need to talk about this! #RogersEverybodyPoops<\/p>\n

 <\/p>\n

Pamela Anderson<\/p>\n

Nothing is a bigger turn off than blood or mucus in your stool. Let\u2019s get our shit together! #RogersEverybodyPoops<\/p>\n

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