Toronto\u2019s bike sharing program– formerly known as Bixi– was characterized by massive, clunky black bikes that exhausted looking tourists– hoping for a whimsical zip through the downtown of the city– could be seen walking along the side of the road. <\/p>\n
<\/a><\/p>\n Not only were the bikes like riding something from the 19th<\/sup> century, but the program struggled financially and has been being rebranded to \u201cBike Share Toronto,\u201d and is currently looking for a new corporate sponsor.<\/p>\n I have submitted a list of new names for \u201cBike Share Toronto\u201d hoping that they might prove appealing to the public and sponsorship!<\/p>\n <\/p>\n 1. Le Dificyle<\/p>\n This name will honour Canada\u2019s bilingual nature, the city of Toronto\u2019s multicultural character and be completely up front about how hard it is to ride the massive bike.<\/p>\n <\/p>\n 2.\u00a0World Class Bicycles<\/p>\n This name would highlight Toronto\u2019s status as a World Class City.<\/p>\n <\/p>\n 3. The Bumbaclot<\/p>\n Inspired by Rob Ford, the world\u2019s greatest Mayor, this name harkens back to his drug fuelled rant in Jamaican patois that was filmed at the Steak Queen. Bumbaclot, as everyone now knows, is Jamaican slang for a cloth or rag used for menstrual blood before tampons were widely available, an accurate reflection of contempt considering how most people feel about the rental bikes after using one.<\/p>\n <\/a><\/p>\n <\/p>\n 4. The Film Festival Flash (Triple F)<\/p>\n Tying in with Toronto\u2019s World Class International Film Festival, this name will publicize the great event and all the stars, posers and wannabes who populate the streets during it\u2019s run, and the bikes will also be promoted as a safe and alcohol-friendly conveyance by which to get from party to party!<\/p>\n <\/p>\n 5. The Velociraptor<\/p>\n <\/a><\/p>\n Piggybacking on the success of the Toronto Raptors basketball team, and cleverly using the French word for bicycle as a nod to Toronto\u2019s great multicultural personality, the Velociraptor would make for a stellar moniker for the bike rentals! (Suggestion: dinosaur arms holding a basket protruding from handlebars of bike)<\/p>\n <\/p>\n 6. \u00a0 The Catapult<\/p>\n Given that the streetcar tracks all over the city streets spell doom for cyclists, especially those (tourists) not familiar with the roads, and typically catapult cyclists into cars and streetlights, the Catapult is a perfect name for the bikes.<\/p>\n