Tag: Bixi Bikes

  • Rebrand for Toronto’s Bixi Bikes

    Rebrand for Toronto’s Bixi Bikes

    —

    by

    Michael Murray
    in

    Toronto’s bike sharing program– formerly known as Bixi– was characterized by massive, clunky black bikes that exhausted looking tourists– hoping for a whimsical zip through the downtown of the city– could be seen walking along the side of the road.