Following successful campaigns in LA and New York, Toronto Public Health is launching CondomTO—a free limited edition condom that will be made available on June 4th at bars, clubs, hotels, gyms and clinics across the city. I’ve been involved in this project for several months now, having been asked to help create a theme and logo for the condom’s packaging that will help represent and publicize the city of Toronto. What follows are my submissions:
1. ROCK THE VOTE!!
In an effort to help remind Torontonians that it’s their duty to vote in the upcoming city election on October 27th, CondomTO would put out a series of prophylactics featuring various City Councilors and Mayoral candidates. Personalities should include:
Rob Ford
David Soknacki
Doug Ford
Karen Stintz
Olivia Chow
Sarah Thomson
- TORONTO: PROUD OF OUR WILDLIFE!!
This series of condoms would feature some of the urban wildlife that makes Toronto such a distinctive blend between big-city cosmopolitanism and natural green space, also serving as a reminder that animals are our neighbours and partners in city living! Creatures that should be considered for inclusion:
Pigeon
Raccoon
Small dog (As so many Torontonians are apartment dwellers, the city has a preponderance of small dog breeds such as Dachshund, Pug, Yorkshire Terrier, etcetera)
Rat
Squirrel
Bed Bugs
- CELEBRATE JURASSIC PARK!!
In honour of the Toronto Raptors basketball team’s great run into the playoffs, CondomTO would feature some of the star personalities involved with the team! Suggestions include:
Amir Johnson
The Raptor (Mascot)
Jonas Valanciunas
Kyle Lowry
Drake (Ambassador of team)
Nav Bhatia (Superfan)
